Build lasting marketing and sales performance.
With AI that is useful, under control and adopted by your teams. We help business leaders identify the right use cases, transform the way their teams work, secure their data and measure the results.
We know what business leaders face and how teams really work, because we have lived it.
Olivier Oberlechner
A TBS Education graduate with an AI certification from ESCP, he combines ten years as a marketing director with entrepreneurial experience in e-commerce. His career in major consumer goods groups, retail and SMEs, in France and abroad, shapes a collaborative, results-driven approach that drives performance through data and a sensible use of AI.
LinkedIn
Olivier Lotter
An ICN Business School graduate, he has twenty years of experience leading marketing and communications teams, fifteen of them in agencies, and headed communications for an international NGO. He works as an interim marketing and communications director for SMEs and mid-caps, uses AI every day, from GEO to automated workflows, and teaches applied AI at ICN Business School, TBS Education and INSEEC.
LinkedInYou set the direction. Your teams change the way they work. We stay on so that your results keep improving.
No off-the-shelf method. We start from your priorities and your numbers.
Sometimes our conclusion is simple. This task does not need AI. We tell you in the first week, and you save yourself a pointless project.
Marketing and communications
Content, offers, market monitoring, research and agency management. AI-augmented workflows that strengthen your brand and free up time for innovation.
Sales and business development
Prospecting, meeting preparation, sales route planning, and making the most of your CRM and customer data.
Visibility in AI search engines
Being found and cited by ChatGPT, Gemini, Claude, Perplexity, Le Chat by Mistral AI and Muse. SEO and GEO designed together.
Data, security, compliance and sovereignty
No sensitive data in uncontrolled consumer tools.
AI uses mapped and compliant with personal data rules.
Usage rules, transparency and the obligations of the EU AI Act.
European hosting and priority given to the most sovereign models, depending on your needs. We continuously test European alternatives such as Mistral AI.
Your workflows do not depend on a single vendor. You can switch models without rebuilding everything.
Written usage rules, human approval and traceability of AI-generated content.
Training and coaching
No catalogue. A programme built on their own projects and tools, at their own pace.
Short, practical sessions to decide where AI truly supports your growth and your transformation.
We test AI before you do.
Every week, our lab puts new AI models and tools to the test on real marketing and sales cases. You benefit from its findings without spending your own time on it.
01MonitorNew models, new tools, new rules. Every week, we track what comes out and what changes.
We follow announcements from the major American, European and Chinese vendors, new agents, specialised marketing and sales tools, and changes to European regulation.
This lets us tell a real breakthrough from hype, and anticipate what will change in the way your teams work.
02TestOn real marketing and sales cases, not on demos. Quality, cost, speed, security.
Every promising tool is put to work on concrete tasks, such as writing an offer, summarising market intelligence, preparing a sales meeting or using CRM data.
We compare the quality of the output, the real cost of use, the time saved and the level of data protection. European alternatives are part of every comparison.
03Compare and keepWe only recommend what has proven itself. You get the best of the market without spending your days on it.
A tool only makes it into our recommendations once it has outperformed existing solutions on several cases. We keep a record of what was tested, kept or dropped, and why.
When a better or safer model appears, your workflows can benefit from it without being rebuilt.
Let's talk about your priorities.
A first 30-minute video call to review your marketing and sales performance. No commitment. In English or in French.
Book an appointmentPrefer to write? Send us a message with the form.
olivIAconseil in seven questions
Who are we?
olivIAconseil is a consultancy specialising in artificial intelligence applied to marketing, communications and sales. Two founding partners, experienced marketing directors and entrepreneurs, lead every engagement and draw on a network of experts in law, finance, automation, data and design.
What do we offer?
We help business leaders strengthen marketing and sales performance with AI that is useful, under control and adopted by their teams. Diagnosis, workflow transformation, training, coaching and long-term support.
Who do we work with?
Leaders of SMEs and mid-sized companies, and their marketing, communications and sales teams. We also work with institutions and non-profit organisations.
Where do we work?
In Luxembourg and France, on site or remotely.
Do you work in English?
Yes. Both founders run meetings, audits and engagements in English as well as in French.
Do we sell software?
No. We start from your tools, your CRM and your data. We change the way you work and only recommend a new tool if it brings a real gain.
How do we protect your data?
Security is built into every engagement. Clear usage rules, compliance with the GDPR and the EU AI Act, and human approval. European hosting and priority given to the most sovereign models, depending on your needs and requirements.